"'It's a lifeline for people without homes. They're a pretty low-cost, immediate way to address a huge issue," said Paul Lavoie, cofounder, chairman, and chief creative officer of TAXI. "Our approach to solving problems - of any sort - has always been to question convention. This won't eliminate homelessness, but it can make a lot of people more comfortable.'
On behalf of clients and staff, 3,000 15 Below jackets will be donated to people living on the street throughout Canada and the U.S."
